Newsletters to choose…
June 11, 2010
Why do you need a newsletter? Your need to communicate starts you thinking about producing or upgrading a newsletter for your business. Here are the three main types of newsletters business owners use to promote their business and make friends.
Club. Every club needs a newsletter. That’s how you let your members know about upcoming events, award winners, new officers, and current developments in the area of interest to all members. Club newsletters are usually produced at minimal cost, don’t bother with typesetting or layout standards, but are well read and appreciated because of (1) high interest in the content by club members; (2) information not easily found anywhere else.
Company. The next step is a business-wide newsletter for the employees. Companies of all sizes from 25 to 10,000 usually have a company newsletter. It goes with the paycheck, is stacked on the front counter, or is delivered to each employee. Company news provides the content. A picture of the executive team just returning from a marketing trip to China. A list of employees with a perfect attendance rating for the previous year. New equipment in a department. Changes in vacation or time off policy. Encouragement from the CEO. Businesses that can afford to produce a full-color publication every month. Cost-cutting businesses get by with a fold-over sheet. Some even use email.
Public relations. A newsletter may be called a magazine if it has 36 or more pages of full-color well-designed information and illustrations. A newsletter usually has 4, 8, or 16 pages. Major retail firms produce company newsletters to attract and keep the attention of current and prospective clients. Generally the line is crossed from a newsletter to a commercial publication by the printing of display advertising.
The more sales-oriented a publication becomes, the less it is a newsletter and the more a commercial publication.
People read newsletters because they’re about a business or organization they belong to or support.
Next…
What does a newsletter look like?
Brought to you by
Griffith Publishing
Producers and content providers for
newsletters, books, and special reports
since 1988
1 800 359-9503
